LRO: Misunderstanding rules…

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France is an old country where people in love are free to kiss…
(Joann Sfar, November 2015)
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Of What Use is a Misunderstanding?

in an interview with the Financial Times at the end of 2014, the president of the Publicis Group, Maurice Lévy, coined the term « uberized ». When the term crossed the Channel, it changed form… the sign of a successful misunderstanding… 

 

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